What A Wild Ride!

Texting is now the preferred method of communication of nearly one in three U.S. adult cell phone owners.

According to Pew Research Center’s Internet & American Life Project, 31% of U.S. cell phone owners would rather be contacted via text instead of talking on their phones.

Granted, a majority (53%) still prefer voice calls to texting, but how long before people have to be reminded that, you know, you can make calls on those things.

Overall, the Pew survey found that 83% of American adults own cell phones and 73% of them actively text. Pew interviewed 2,277 adults ages 18 and older in April and May.

Thanks to my provocative headline, I know you’ve been dying to find out which group of Americans texts the most. I’ve strung you along enough. The answer is…

America’s seniors!

Kidding, of course. It’s actually young adults. According to Pew, “Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day—that works out to more than 3,200 texts per month—and the typical or median cell owner in this age group sends or receives 50 messages per day (or 1500 messages per month).”

In contrast, Americans ages 65 and older exchange 4.7 messages a day. And then take a nap.

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The Facts

Text message marketing is generating a lot of buzz. Considering the explosion of smartphone use in the past few years, and the prevalence of text messaging, it’s not surprising that it has become the go-to marketing method for 2016.

Here are 20 statistics every business should know about text message, or SMS, marketing:

Mobile minded culture

The Mobile-Minded Culture
Text messages are a product of smartphones, and these handheld devices seem to be everywhere. Here’s a look at how mobile dependent the global culture has become:

1] An estimated 2 billion people will own smartphones next year and by 2018, about half of the world’s mobile users will have a smartphone (Source: eMarketer)

2] 25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them.” (Source: Pew Research)

3] 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. (Source: Pew Research)

4] 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. (Source:StatsCounter Global Stats)

5] 29% of cell owners describe their cell phone as “something they can’t imagine living without.” (Source: Pew Research)

6] Globally, mobile traffic is about 30 percent of all internet activity. (Source: StatsCounter Global Stats)

7] There are 224 million monthly active app users in the U.S. (Source: Search Engine Journal)

The Prevalence of Text Messaging
Have you ever wondered how popular text messaging is? Well, wonder no more. The research below suggests that text messaging has become a mainstay:

8] Texting is the most widely used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (Source: Pew Internet)

9] Over 6 billion text messages are sent in the U.S. each day. (Source: Forrester)

10] Over 80% of American adults text, making it the most common cell phone activity. (Source: Pew Internet)

prevelance of texting

Consumers say Texts Have Value
Some businesses worry that texting consumers is bothersome, and will hinder customer relations rather than help. Research proves otherwise. Take a look at these statistics that show how valuable consumers believe texts are:

11] 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. (Source: Responsys)

12] 44% of consumers would rather receive product details and other marketing messages through text over any other channel. (Source: Direct Marketing Association)

13] Consumers believe texts have so much value that the average open rate of a text is 98 percent. (Source: Venture Beat)

Profitability from Text Message Marketing
Text message marketing can impact your bottom line. Here are some statistics that show just how impressive it can be:

14] Today 9 out of 10 smartphone shoppers used their devices to buy products while at a brick-and-mortar store. (Source: JiWire)

15] Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)

16] Text messages can be 8x more effective at engaging customers. (Source: Cellit)

17] Mobile offers are redeemed 10x more frequently than print offers. (Source: eMarketer)

18] Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. (Source: Heidi Cohen)

19] An estimated 54 million consumers in the U.S. will use smartphone coupons in 2014. (Source:eMarketer)

20] The activities people with text capabilities would most prefer to do via text are: check order status (38%) schedule or change appointments (32%) and make or confirm reservations (31%). (Source: eMarketer)

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