Does Mobile Marketing Work?

Mobile everything has been the fastest growing trend so far this decade. People are on their phones for a slough of reasons at all hours of the day and night. If you need, we’ve got elaborations on mobile trends and usage all overour site. Below, however, are all the texting statistics you could ever want. Enjoy!

Worldwide Texting Statistics

1. The number of monthly texts sent increased more than 7,700% over the last decade. (Statistic Brain)

2. Over 560 billion texts are sent every month worldwide. (Statistic Brain)

3. 18.7 billion texts are sent worldwide every day (not including app to app). (Statistic Brain)

4. WhatsApp and Facebook Messenger combine for 60 billion messages sent every day. (The Verge)

5. 4.2 billion+ people text worldwide. (MBA Online)

6. Text messaging is the most used data service in the world. (Nielsen)

U.S. Texting Statistics

7. 81% of Americans text regularly (about 200 million people). (Pew Research Center)

8. Over 6 billion texts are sent every day. (CTIA)

9. Over 180 billion texts are sent every month. (CTIA)

10. 2.27 trillion texts are sent every year. (CTIA)

11. 97% of Americans text at least once a day. (Pew Research Center)

12. America is responsible for approximately 45% of the world’s text volume. (CTIA & Statistic Brain)

13. Americans text twice as much as they call, on average. (Nielsen)

14. In 2010, almost 200,00 texts were sent every second of the year. (MBA Online)

Texting Statistics by Age

15. 91% of teens with cell phones actively text. (Pew Research Center)

16. About 50% of adults 18-24 say text conversations as just as meaningful as a phone call. (Experian Marketing Services)

17. Adults under 50 send and receive 85+ texts every day, on average. (Experian Marketing Services)

18. 77% of students want relevant information from colleges via text. (Cappex)

19. 59% of students say a college can text them first. (Cappex)

20. Adults 18-24 y.o. send and receive over 128 texts every day. (Experian Marketing Services)

21. Adults 18-24 y.o. send and receive 3,853 texts a month. (Experian Marketing Services)

22. Adults 25-34 send and receive over 75 texts a day. (Experian Marketing Services)

23. Adults 25-34 send and receive 2,240 texts a month. (Experian Marketing Services)

24. Adults 35-44 send and receive about 52 texts a day. (Experian Marketing Services)

25. Adults 35-44 send and receive 1,557 texts a month. (Experian Marketing Services)

26. Adults 45-54 send and receive 33 texts a day. (Experian Marketing Services)

27. Adults 45-54 send and receive 998 texts a month. (Experian Marketing Services)

28. Adults 55+ send and receive 16 texts a day. (Experian Marketing Services)

29. Adults 55+ send and receive 491 texts a month. (Experian Marketing Services)

Texting Statistics by Time & Rates

30. Texting is 10X quicker than phone calls. (Text Request)

31. Texts have a 99% open rate. (SinglePoint)

32. 95% of texts will be read within 3 minutes of being sent. (Forbes)

33. Average response time for a text is 90 seconds. (CTIA)

34. Texts have a 45% average response rate. (Velocify)

35. College students spend 94 minutes a day texting, on average. (Journal of Behavioral Addictions)

36. Texting takes up 33% of Millennials’ mobile usage. (RealityMine)

37. Text messages are read in under 5 seconds, on average. (SlickText)

38. 96% of smartphone owners text. (Pew Research Center)

39. The average adult spends 23 hours a week texting. (USA Today)

Texting Preference

40. 33% of American adults prefer texts to all other forms of communication. (Pew Research Center)

41. Text is the most used form of communication for American adults under 50. (Gallup)

42. 91% of people who text prefer it over voicemail. (RingCentral)

43. Texting is the most common cell phone activity. (Pew Research Center)

44. A third of Americans prefer text to phone calls. (Pew Research Center)

Business Texting Statistics

45. 78% of people wish they could have a text conversation with a business. (RingCentral)

46. 79% of bosses are supportive of texting for business purposes. (RingCentral)

47. 61% of businesses wish they could send and receive texts from a business number. (RingCentral)

48. 61% of contact centers have or plan to offer SMS support by the end of 2016. (Dimension Data)

49. 80% of professionals currently use text for business purposes. (RingCentral)

50. People prefer text most for scheduling or changing appointments, and making or confirming reservations. (Harris)

51. Over half of customers would rather text a customer support agent instead of using other available options. (eWeek)

52. Texting is highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90; Phone – 77; Facebook – 66). (eWeek)

53. Over 1/3 of professionals say they can’t go 10 minutes without responding to a text. (eWeek)

54. Calls cost customer service centers several dollars per conversation. Texts cost pennies per conversation. (Forrester & ContactBabel)

55. 44% of consumers prefer to press a button and initiate a text conversation, rather than wait on hold with an agent. (Harris)

56. 75% of people like offers sent via text (but no more than 2/mo). (Digital Marketing Magazine)

57. Texting in the sales process with a qualified lead can increase conversions over 100%. (Velocify)

58. 72% of business professionals prefer texting to messaging apps. (eWeek)

59. Nearly 70% of employees think text should be used for interoffice communication. (Vitiello Communications Group)

60. 64% of consumers are likely to have a positive perception of companies that offer communication via text. (Harris)

61. 90% of leads prefer to be texted, compared to called. (FranchiseHelp)

62. Response rates from text are 209% higher than those from phone calls. (FranchiseHelp)

63. Verification rates (positive or “yes” responses) are 295% higher through text, compared to phone calls. (FranchiseHelp)

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